Marketers are taking on increased customer acquisition costs and do not have the data they need to feel confident about which channels are effective while they are using an overflowing tech stack to execute their strategy. In 2020, Movere AI was founded as an all-in-one product release platform that brand marketers use to simplify, amplify, demystify, and magnify campaigns. Proceeding forward, Movere AI was poised to collaborate with domestic and global startup incubators and accelerators to tackle this billion dollar challenge to marketers.

To continue setting the vision and value proposition of the business, Movere AI became a member of the Startup Virginia Incubator. This support enabled leadership to receive guidance and mentorship to solidify the vision and understanding of how we will address the needs of our anticipated users. Proceeding forward, Movere AI was poised to tap into the Virginia startup ecosystem to dig deeper into further understanding potential users.

In order to validate our strategy and understanding of the value proposition, Movere AI participated in the Lighthouse Labs Startup “Sprint Week”. This opportunity enabled leadership to gather additional entrepreneurial guidance and insights resulting in business model and innovation strategy improvements. Proceeding forward, Movere AI was poised to dive further into discovery and experimentation to gain a deeper understanding of customer needs and challenges.

To establish a profitable business model and solution fit, Movere AI joined the Innovation Commercialization Assistance Program (ICAP). This program supported the execution of 100+ customer discovery interviews and experiments resulting in a profound understanding of customer challenges and needs. Proceeding forward, Movere AI was poised to begin MVP development and establish forward looking frameworks, branding, and user experience journeys.

In the interest of receiving counsel and advisement in developing a scalable enterprise SaaS platform pre-revenue, Movere AI established a pro-bono partnership with Capital One. This partnership provided leadership with guidance from executive level cross-functional advisory board resulting in an comprehensive product and architecture roadmap. Proceeding forward, Movere AI was poised to more accurately define the different aspects of the business and complete prototype development avoiding the hidden costs of early stage ventures.

In furtherance of establishing product-market and message-fit, Movere AI developed the Movere Platform Prototype. The prototype allowed us to begin experimentation and direct collaboration with customers resulting in advanced customer and product insights. Proceeding forward, Movere AI was poised to continue product and architecture enhancements under these insights.

To accelerate technology maturity Movere AI, was selected as from the Silicon Valley based Aurelia Ventures Startup Accelerator program that specializes in B2B SaaS. Aurelia Ventures provided Movere AI with mentorship and support resulting in the collective expertise to execute large scale product release campaigns. Proceeding forward, Movere AI was poised to focus on engaging and building relationships with customers in the US and Europe.

In furtherance of validating product-market fit and platform improvement, Movere AI launched the Movere Platform Private Beta in the US and EU markets. This private beta allowed us to directly collaborate with pilot partners and beta users for feedback and insights to enhance the platform. Proceeding forward, Movere AI was poised to empower global brands and marketers in accelerating the success of product release campaigns.

In order to magnify the success of our customers, supporters, and product release professionals, Movere AI launched the Momentous 360° Platform. The Momentous 360° Platform connects campaign practitioners and those that have supported us along the way together in community, content, events, training, and innovation, resulting in the largest community of product release professionals in the world. Proceeding forward, Movere AI is poised to bring the community together in preparation for the Movere Public Beta.

Moving beyond early adopters to scale the platform use cases, Movere AI will launch the Movere Platform Public Beta. This public beta will allow us to collaborate with more customers to gather platform and customer insights resulting in the core platform readiness for growth and enhanced offerings. Proceeding forward, Movere AI will be poised to host customers, supporters, and product release community in the Inaugural Momentous Summit.

In order to celebrate the achievement of the customers, partners, supporters, and the future of product release technology, Movere AI will host the Inaugural Momentous Summit. This event brings together customers, supporters, and partners who have been incredibly generous and impactful to the founding of the company. Proceeding forward, Movere AI will be poised to commence the 2023 Annual Momentous Summit in December.

To showcase the future of product release technology and spotlight product release thought leaders and supporters, Movere AI will host the the 2023 Annual Momentous Summit in December 2023. The Summit enables us to bring together customers, supporters, and partners for networking, learning, showcasing the 2023-2024 Innovation Roadmap, and spotlighting features, partners, and successful use cases. Proceeding forward, Movere AI will be poised to achieve our vision of amplifying product release campaigns and experiences primarily in the U.S and Europe.

In the direction of becoming the leader in product release technology, Movere AI will continue to address the challenges and needs of marketers and product release professionals around the globe. This dedication to customers resulted in the repeated success of brand campaigns and their customer experiences. Proceeding forward, Movere AI will be poised to become a globally ranked campaign management technology.